Following the successful KEEKS campaign, ProVeg worked with the Berlin Senate to create 10 videos to illustrate why it is important to provide more plant-based and balanced meals in schools and kindergartens.

Unlike the KEEKS project, these ten animated films were intended to provide children and parents with knowledge about meat-free and plant-based diets, their positive contribution to climate change, and animal welfare.

The project was supported by my colleagues at Studio badaboom!

Our kids love each of the ten videos! They are helping us transition our kindergarten to an all-plant-based diet.
Kindergarten director

ProVeg’s “Aktion Pflanzenpower” (“Action Plantpower”) project uses the video series: they have built an e-learning platform to train teachers, students and kitchen staff.


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