Halte Trier sauber

Halte-Trier-sauber.de is the main part of a viral project. The website itself was the main point for visitors to get more information about the hate campaign: The fictional Chris von Trier wants to clean up the city of all “scum” and “dirt”. He does this by calling for incitement and trying to mobilize the citizens of the German city of Trier. These incantations are posted on the related Facebook, Google Plus, Pinterest, Tumblr and YouTube pages. The peak of this trans-media project is a film-noir shortfilm that shows a man killing a homeless person – to “clean up”.

Opulent language, tasteless or even despicable texts are part of the published content, because they belong to the right-wing populist demagogy, which I want to draw attention to. The campaign got attention in various media forms and many of the city’s inhabitants strongly opposed this despising approach of Halte-Trier-sauber.de.
This is precisely the aim of the project: to pay attention to hate speech by right-wing populists at the time of the project’s creation (e.g. PEGIDA).

The project included concept, screen and campaign design and script, direction and editing of the short film.